

Led Zeppelin in their prime: Robert Plant and Jimmy Page.Įverett Collection Inc / Alamy Stock Photoīut the urban myth grew and with the emergence of heavy rock in the 70s, bands like Black Sabbath, Led Zeppelin and AC/DC played with imagery that recalled horror movies, the occult and the Highway To Hell. More on rock music's greatest conspiracy theories

The culmination of this silliness was the “Paul Is Dead” rumour of 1969, in which The Beatles themselves laid clues in reverse and hidden on their album sleeves to “cover up” the fact that Paul McCartney had died three years earlier.
